SIXT rent a car | Classic Homepage - Details

The Rent a car website is the most important project within the SIXT company. This is where most of the companies revenue is generated and it's also the most popular SIXT product. The website is hosted on more than 50 different domains and available in over 100 countries worldwide. It's a huge challenge to be aware of special requirements of the different markets as well as to provide the best-in-class online experience.

My team is responsible for webdesign, UX and the visuals being used across the page. We created the styleguide and insure it's consequent usage and consistent implementation. To improve the page we are collaborating very close with SIXT's teams for web analysis and optimisation as well as with stakeholders and involved departments.

Since 2009 I'm the design and UX lead for the rent a car websites and since 2012 I'm supervising the team of UX/UI experts and visual designers. In addition I'm supervising any SIXT's rent a car related collaborations with external agencies regarding webdesign, UX and implementation.

An ongoing evolution

I'm working on the Sixt rent a car homepage since 2008 and released many improvements, new features and 3 comprehensive relaunches. The last design update startet in 2015 with the redesign of the entire Sixt rent a car homepage including the booking funnel and the rollout to all worldwide domains in 2017.

Since then, my team and I were involved in extensive testing for further improvement of design, UX and conversion rates. And the next generation is up to come soon...

Last design update released in 2018, since end of 2019 it was replaced domain by domain by the new developed homepage solution. Because this webpage was extremely versatile it's still online as a fallback page and for some special business users.